A tradition kept to this day, icons of the city were used as hubs of social activities for Fiesta. Here, participants gather at the Santa Barbara Mission in preparation for Fiesta activities.
A June 17, 1919 edition of the Daily News proclaimed that "Spanish colors, hospitality, and traditions will predominate at Santa Barbara's summer fiesta.” Here, one of many traveling mariachi bands fill the downtown area with joyous music and…
Just as today, several downtown locations acted as hubs of Fiesta activities. From Casa de la Guerra to the Santa Barbara Courthouse, residents and visitors alike donned Spanish costumes of the finest fabrics.