Gathered in El Paseo, Fiesta performers would dress in traditional Spanish attire that also evoked the current Hollywood interpretation of California history.
Children look out at the State Street crowds at the Carillo intersection and welcome them to the festivities. In the background, the original County National Bank, today the Montecito Bank and Trust, can be seen.
Today, tents and booths line De La Guerra Street and De La Guerra Plaza; in the 1920s and 1930s, an open air market welcomed visitors and residents alike to De La Guerra Plaza and El Paseo.